Shopping estremo: Nokia è di Microsoft per 5,44 miliardi di €

Strette da una forte partnership da sempre, Microsoft e Nokia saranno un'unica realtà a partire dall'anno prossimo: il colosso di Redmond ha infatti acquisito Nokia per la cifra di 5,44 miliardi di Euro. Ecco qualche dettaglio
di Alessandro Bordin pubblicato il 03 Settembre 2013 nel canale TelefoniaNokiaMicrosoft
L'accordo
Prendiamo spunto dal comunicato unificato (lo si trova qui) per capire meglio i termini dell'accordo. Microsoft Corporation e Nokia Corporation hanno annunciato che i rispettivi consigli di amministrazione hanno approvato una transazione secondo cui Microsoft acquisirà sostanzialmente l'intera divisione Nokia Devices & Services, oltre al diritto di utilizzo di licenze e servizi legati alle mappe detenute dall'azienda finlandese.
L'accordo prevede un pagamento di 3,79 miliardi di Euro per Nokia's Devices & Services, cui vanno aggiunti 1,65 milairdi di Euro per le licenze, portando l'ammontare complessivo della transazione a 5,44 miliardi di Euro in contanti. La transazione dovrebbe concludersi definitivamente nel corso del primo trimestre del 2014, in attesa dell'approvazione degli azionisti Nokia (che non dovrebbero creare alcun tipo di problema, anzi) e degli enti competenti come l'antitrust e simili.
L'accordo era già forte fin dal febbraio 2011, concretizzatosi nella commercializzazione delle serie Lumia nel novembre dello stesso anno. La finalità degli accordi è lampante: crescere nel market share e nei profitti in un mercato nel quale non si può più perdere tempo, contando su solide basi per futuri investimenti ed ecosistema software. Riportiamo integralmente la lettera di Steve Ballmer ai dipendenti Microsoft, in cui si tracciano alcuni scenari anche in termini di management.
To: MS FTEs
Date: Sep. 2, 8:00 PM PDT (Sep. 3, 6:00 AM EET)
Subject: Accelerating Growth
We announced some exciting news today: We have entered into an agreement to purchase Nokia's Devices & Services business, which includes their smartphone and mobile phone businesses, their award-winning design team, manufacturing and assembly facilities around the world, and teams devoted to operations, sales, marketing and support.
For Microsoft, this is a bold step into the future and the next big phase of the transformation we announced on July 11.
We are very excited about the proposal to bring the best mobile device efforts of Microsoft and Nokia together. Our Windows Phone partnership over the past two and half years has yielded incredible work - the stunning Lumia 1020 is a great example. Our partnership has also yielded incredible growth. In fact, Nokia Windows Phones are the fastest-growing phones in the smartphone market.
Now is the time to build on this momentum and accelerate our share and profits in phones. Clearly, greater success with phones will strengthen the overall opportunity for us and our partners to deliver on our strategy to create a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most.
We have laid out Microsoft's strategic rationale for this transaction in a presentation that I encourage you to read.
This is a smart acquisition for Microsoft, and a good deal for both companies. We are receiving incredible talent, technology and IP. We've all seen the amazing work that Nokia and Microsoft have done together.
Given our long partnership with Nokia and the many key Nokia leaders that are joining Microsoft, we expect a smooth transition and great execution.
As is always the case with an acquisition, the first priority is to keep driving through close, which we expect in the first quarter of 2014, following approval by Nokia's shareholders, regulatory approvals, and other closing conditions.
But I also know people will have some questions about what happens post-close. While details aren't final, here is what we know, and how we're generally approaching integration:
1. Stephen Elop will be coming back to Microsoft, and he will lead an expanded Devices team, which includes all of our current Devices and Studios work and most of the teams coming over from Nokia, reporting to me.
2. Julie Larson-Green will continue to run the Devices and Studios team, and will be focused on the big launches this fall including Xbox One and our Surface enhancements. Julie will be joining Stephen's team once the acquisition closes, and will work with him to shape the new organization.
3. As part of the acquisition, a number of key engineering leaders will be joining Microsoft from Nokia, reporting to Stephen in his new capacity:
* Jo Harlow, who will continue to lead the Smart Devices team
* Timo Toikkanen, who will continue to lead the Mobile Phones team
* Stefan Pannenbecker, who will lead Design
* Juha Putkiranta, who will lead the integration effort on Nokia's behalf
4. Regarding the sales team, we plan to keep the Nokia field team, led by Chris Weber, intact and as the nexus of the devices sales effort, so that we can continue to build sales momentum. After the deal closes, Chris and his team will be placed under Kevin Turner. We will develop a single integrated team that is selling to operators, and there may be other integration opportunities that we can pursue. Kevin will work with Chris Weber and Chris Capossela to make those plans.
5. Our operating system team under Terry Myerson will continue unchanged, with a mission of supporting both first-party and third-party hardware innovation. We are committed to working with partners, helping them build great products and great businesses on our platform, and we believe this deal will increase our partner value proposition over time. The established rhythms and ways of working between Terry and his team and the incoming Nokia team will serve us well to ensure that we do not disrupt our building momentum.
6. We are planning to integrate all global marketing under Tami Reller and Mark Penn. It is very important that we pursue a unified brand and advertising strategy as soon as possible.
7. Finance, Legal, HR, Communications, DX / Evangelism, Customer Care and Business Development will integrate functionally at Microsoft. Sourcing, customer logistics and supply chain will be part of Stephen's Devices organization. ICM / IT will also integrate functionally for traditional IT roles. We will need to work through the implications for factory systems given the differing manufacturing processes and systems at both Nokia and Microsoft.
8. We plan to pursue a single set of supporting services for our devices, and we will figure out how to combine the great Nokia efforts into our Microsoft services as we go through the integration process.
9. There are no significant plans to shift where work is done in the world as we integrate, so we expect the Nokia teams to stay largely in place, geographically.
10. Tom Gibbons will lead the integration work for Microsoft. While today's announcement is big news, we have to stay heavily focused on running the current business. We have a huge fall and holiday season ahead of us, so we need to execute flawlessly and continue to drive our business forward. I have no doubt we will.
Steve
Nella lettera ai dipendenti, Steve Ballmer descrive quello che sostanzialmente ritiene un accordo utile e conveniente a tutte le parti. Stephen Elop tornerà in Microsoft e sarà messo a capo della sezione Devices and Studios e della quasi totalità dei team Nokia che confluiranno, anche fisicamente, negli USA. Farà rapporto direttamente a Steve Ballmer che attuamente è ancora CEO di Microsoft e lo sarà ancora per quasi un anno.
La figura che attualmente ricopre la carica di vice presidente sella sezione Microsoft Devicdes & Studios, Julie Larson-Green sarà destinata ai servizi di lancio Xbox One e Surface, per poi confluire nel team di Elop ad acquisizione conclusa.
Sotto Microsoft finiranno anche 32000 persone attualmente impiegate in Nokia, comprese le 4700 di base in Finlandia e le 18300 coinvolte nel processo di produzione. Non è chiaro se e quante di queste dovranno spostarsi fisicamente negli USA, ma si saprà di più nel corso delle prossime settimane.