Iphone in UK: ci siamo

[sententia]

10:04 - Here we go... Steve stands up, welcomes everyone. And he dives right in: the iPhone has been announced for the UK! "We picked the best one, the most poplular carrier, it's O2. We've since lowered the price of the US phone of the 8GB phone, in the UK the price of the iPhone is £269 including VAT."

10:06 - It goes on sale November 9. "We've been thinking about what kind of ads to run for the iPhone, we need to get out of way and let the iPhone speak for itself." They've got a version in the UK: "Do you want to see them?" Applause. ... aaaand they're the same ads as the US, just with British voiceover. Rad.

10:10 - Steve introduces CEO of O2 UK Matthew Key, who takes the stage. "I've seen hundreds of devices every year, and within a few minutes of playing with the iPhone I knew it as a breakthrough product."

10:12 - "Why do I want to bring it to my customers in the UK? The iPhone will bring us another breakthrough experience. We've partnered with Carphone Wharehouse, 1300 points of distribution in the UK. Every store will have an expert on the phone." Visual Voicemail is enabled! Unlimited data with £35, 45, 55 plans -- no worry tarrif on EDGE and GPRS. Hmmm, no 3G -- big surprise. Supports number transfer from your current provider to O2. 1000 customer care agents dedicated to iPhone customers

BYEZ

[emmecg]

- 8GB Only
- £269
- Nov 9th

[sententia]

Ricapitolando:

• 400 € di prezzo di acquisto
• Piani tariffari da 50€, 65€ e 80€ con contratto di 18 mesi
• Niente UMTS perchè non sarebbe stata necessaria solo l'implementazione del chip ma anche rivedere tutta l'alimentazione.
• Accordo WiFi con Cloud
• Per dati (in EDGE e basta sembra di capire) una finta flat che invece di basarsi sui MB ricevuti...conta le pagine visitate..."fair usage agreement"

...ma che stiamo scherzando



BYEZ

[matmat86]

e fu così che l'iphone non vendette un tubazzo...