[XBOX360] Microsoft pronti per abbassare i prezzi

[dantes76]

Microsoft readies 360 price cut
10:00, Nov 27th by Neil Long

Microsoft's Robbie Bach has revealed that the firm’s priority is bringing the Xbox 360’s hardware costs down – and believes that Sony won’t be able to compete when it cuts the console's retail price.
In a report by Next-gen.biz*, president of entertainment and devices at Microsoft Robbie Bach states: "Right now we are thinking about how to cost reduce the Xbox 360. That seems to be the first order of business."

And he goes on to say that because Microsoft beat Sony to market by some distance, Xbox 360 will be streets ahead when it comes to adopting an even lower price going forward.

"You have look at the economics. You have to ask the question, over the life cycle, who has the cost advantage? Who can price most effectively? Who can reach the price points quicker? That has a huge impact on what gets driven."

"Because we were out there first, we have a bigger installed base of consoles," he adds. "We can drive down the manufacturing curve sooner and faster. And because we designed a box that was fundamentally easier to manage on costs, we’re going to have that advantage."

The latest round of tough talking from Microsoft comes as UK retail steps up its efforts to claim vital extra sales on the sought-after hardware by offering super-competitive pricing on 360 bundles. Play.com is currently leading the way with its Gears of War premium bundle at an unprecedented £269.99, while online rival Amazon has an Xbox 360 PES 6 bundle on offer at £279.99. Full details of the current pricing slugfest are in the current edition of MCV.

http://www.mcvuk.com/Microsoft-readies-360-price-cut




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www.next-gen.biz*



Bach Makes Ready for Price War

By Colin Campbell
Robbie Bach, president of Entertainment and Devices at Microsoft, believes a future hardware price battle will decide the outcome of Xbox 360’s struggle with PlayStation 3.

Image In an interview with San Joe Mercury News, he said that the company is seeking to bring down Xbox 360’s costs in preparation for a price initiative that he believes Sony will be unable to follow.

Responding to a question on the hardware wars, he said, “You have look at the economics. You have to ask the question, over the life cycle, who has the cost advantage? Who can price most effectively? Who can reach the price points quicker? That has a huge impact on what gets driven.”

He added, “Because we were out there first, we have a bigger installed base of consoles. We can drive down the manufacturing curve sooner and faster. And because we designed a box that was fundamentally easier to manage on costs, we’re going to have that advantage.”

Asked about engineering work going into a new Xbox, he said, “Right now we are thinking about how to cost reduce the Xbox 360. That seems to be the first order of business.”

New research from iSuppli shows that the $399 version of Xbox 360 costs $323 to produce, leaving some potential margin for price cutting. That’s down from the estimated $525 manufacturing cost at launch. In contrast, it’s estimated that Sony makes a $300 loss on every PS3 manufactured.

Different outcome

Bach explained Microsoft’s reasoning for not bringing price into the equation this Holiday season, “It was not that hard a decision. When your competitor is supply constrained, it’s not clear what price buys you. Sony is going to sell as many units as they can ship in the U.S. I don’t know that a lower price would make a difference in the outcome. As you go out into later years, cost and price are both important issues. I’ve been on the other side of this equation. It’s a hard problem.”

He talked about Xbox 360’s position in the market overall. “We’ve got a great line-up of games. Reviews of both Viva Piñata and Gears of War have been very positive. If you look at what we have coming from third party, Need for Speed Carbon is doing exceptionally well. The Tom Clancy titles from Ubisoft are all doing well. Call of Duty 3 is a very anticipated title from Activision. THQ has great things coming. If you go through the publishers, you see the content portfolio is rich and full.

“The second thing is, frankly, our value proposition is just better. Our console is at $299 and $399. Sony is going to have a pretty limited supply of consoles at $499 and $599. Consumers want to buy during the holiday. We’re going to be a great logical choice for them. As you start to move out into 2007, you have the promise of Halo 3 coming out. I think there is going to be a lot of excitement in the category. We have an opportunity to benefit from that dramatically. Our goal is to get to 10 million and we think we’re going to be able to do that.”

Enormous investment

Bach was asked about the enormous investment Microsoft hs made in the games business. He defended the company‘s position, pointing towards the value of the Xbox business. “Yes, the amount of investment has been a large number. But compare that to the alternatives. You could have said, ‘Go buy Nintendo’ which at the time would have been a $15 billion acquisition - a much bigger investment.

“If I look at the assets we've built, it's an asset that we can be proud of. We went in knowing it was going to be a big investment, but the size of the marketplace and the importance to what we're doing justify that. Second thing I’ll say comes to the asset value point. People like to say we have invested many billions of dollars in that. But what they don’t point out is what is that asset worth? If we spent that money and there was no business there, I would say I should be working out on a farm someplace. The fact is there is a business there.”

Bach was also asked about the failed Halo movie project, “Does it make sense for Microsoft to be in the movie business? It’s not what we do, nor would I anticipate us ever doing it. It’s a different business with a different business model. We happen to have great intellectual property with Halo that could be made into a great movie. The No. 1 criteria for us is we have to be confident a great movie is going to be made. It doesn’t matter if Universal and Fox do it or somebody else does it. Frankly, if we didn’t think a good movie would be produced, we would rather have no movie. Until we are confident a good movie will be produced, we’ll keep looking. It’s not like the idea is going to go away. It’s not like the intellectual property value is going to go away. We are working on Halo 3 and that is going to make the property more successful. The easy way to mess it up is to do something forced that doesn’t work.

http://www.next-gen.biz/index2.php?o...2&pop=1&page=0

[kob4]

tradotto in ita qualkosa????

[PeK]

non è vero

semplicemente il tipo ha detto che finalmente costruire le x360 non costa più tanto come prima. da questa frase han costruito castelli in aria.

[Vishnu]

[egoista]

speriamo di no...porca l'oca l'ho appena comprata

[/egoista]

[MiKeLezZ]

Originariamente inviato da PeK

non è vero

semplicemente il tipo ha detto che finalmente costruire le x360 non costa più tanto come prima. da questa frase han costruito castelli in aria.

Scusa, ma riesci a comprendere l'inglese?

Queste frasi hanno solo un significato.

Robbie Bach, president of Entertainment and Devices at Microsoft, believes a future hardware price battle will decide the outcome of Xbox 360’s struggle with PlayStation 3.

Image In an interview with San Joe Mercury News, he said that the company is seeking to bring down Xbox 360’s costs in preparation for a price initiative that he believes Sony will be unable to follow.

[PeK]

perchè tu non hai letto l'intervista

http://blogs.mercurynews.com/aei/200...view_wi_1.html

[MiKeLezZ]

Originariamente inviato da PeK

perchè tu non hai letto l'intervista

http://blogs.mercurynews.com/aei/200...view_wi_1.html

Di tutto, i punti salienti sono solo questi:

Q: Price points for hardware?

A: Yes. The third thing is Xbox Live and the ecosystem around that and the benefit that drives for us and our publishers. Those are all things I can look at. It’s a fine debate. At some level, who knows? But those are all factors I can look at. I think we’re going to have the best game portfolio. Most publishers are doing their initial development work on the Xbox 360. That plays to our benefit. Because we are out there first, we have a bigger installed base of consoles. We can drive down the manufacturing curve sooner and faster. And because we designed a box that was fundamentally easier to manage on costs, we’re going to have that advantage. And Live has a significant advantage.


Q: Some people thought you might pull that trigger on price. When you think about that, that can hurt you financially, but it can also get you momentum. It seems like a difficult decision. You do want to make this generation profitable, but …

A: Well, I guess you can say that. I actually don’t think in the holiday it is that hard a decision. When your competitor is supply constrained, it’s not clear what price buys you. Let’s be clear, Sony is going to sell as many units as they can ship in the U.S. I think that’s true. Given the quantities we are talking about, I’m confident they will sell all of them. I don’t know that a lower price would make a difference in the outcome. As you go out into later years, cost and price are both important issues. I’ve been on the other side of this equation. It’s a hard problem.

In cui nuovamente prenderò degli estratti:

We can drive down the manufacturing curve sooner and faster. And because we designed a box that was fundamentally easier to manage on costs, we’re going to have that advantage.

As you go out into later years, cost and price are both important issues. I’ve been on the other side of this equation. It’s a hard problem.


Che è del tutto equivalente alle due frasi che ho riportato prima (che, appunto, servivano da riassunto).

[pindol]

per curiosità a quanto stà ora la consolle?

299 ho visto in pubblicità mi pare.

ma questo prezzo è destinato a scendere o è già scontato?

ciuaz Pindol

[Seifer86]

Originariamente inviato da pindol

per curiosità a quanto stà ora la consolle?

299 ho visto in pubblicità mi pare.

ma questo prezzo è destinato a scendere o è già scontato?

ciuaz Pindol

299 la core 399 la pro...

sicuramente per marzo i prezzi caleranno...forse anche per natale ma ne dubito

[PeK]

Originariamente inviato da MiKeLezZ

Di tutto, i punti salienti sono solo questi:


In cui nuovamente prenderò degli estratti:

We can drive down the manufacturing curve sooner and faster. And because we designed a box that was fundamentally easier to manage on costs, we’re going to have that advantage.

As you go out into later years, cost and price are both important issues. I’ve been on the other side of this equation. It’s a hard problem.


Che è del tutto equivalente alle due frasi che ho riportato prima (che, appunto, servivano da riassunto).

ma da qui a dire che abbasseranno i prezzi a breve ce ne passa, e anche tanto.

[TRUTEN]

Per Natale ci sono i bundle sicuramente non scenderà di prezzo.
Al massimo qualceh offerta indipendente dalla Microsoft.

@Mikelezz non ho letto tutto ma solo le 4 righe postate da te e li cmq non spcefica che abbasserà il prezzo ma dice solo che abbassano i costi di produzione in rpevisione di una battaglia sui prezzi. Ergo fino all'uscita della PS3 PAL il prezzo sarà quello, poi si vedrà.

[MiKeLezZ]

Non ho mai detto abbasseranno il prezzo a breve

[LaToX]

Di sicuro fino a marzo i prezzi rimangono quelli, poi vedranno ma penso che se faranno una ritoccata ai prezzi questo succederà in estate. Magari con un versione nuova di xbox360 ..
Mi sembra di aver letto (non so molto bene l'inglese) che stanno impiegando più forze per la xbox che per zune, forse la stanno modificando, rendendola meno rumorosa e che scaldi di meno.

[^free^]

Bene bene... speriamo in un calo di prezzi per marzo... così mi pigghio sto gioiellino

[goldorak]

Originariamente inviato da PeK

ma da qui a dire che abbasseranno i prezzi a breve ce ne passa, e anche tanto.

Esatto, dire che hanno la capacita' di abbassare il prezzo non significa che lo faranno.
E se io fossi al loro posto non ci penserai minimamente a fare un taglio, almeno fino a fine 2007.
Il motivo e' presto detto, non ce concorrenza per questo natale, l'anno prossimo non sara' certo la ps 3 con i suoi 600 € e i suoi numeri risicati a costituire una minaccia per il botolo tantopiu' che ci saranno 200 € di differenza tra la premium e la ps3.
Quindi se taglio ci sara', la vedo o per la fine 2007 o per il 2008 quindi occorre avere pazienza.
In giappone poiche' la strapotere della sony e' molto grande, il taglio (e che taglio ) l'hanno gia' fatto, ma da noi ?
Non ce ne bisogno.

[MiKeLezZ]

Originariamente inviato da goldorak

Esatto, dire che hanno la capacita' di abbassare il prezzo non significa che lo faranno.
E se io fossi al loro posto non ci penserai minimamente a fare un taglio, almeno fino a fine 2007.
Il motivo e' presto detto, non ce concorrenza per questo natale, l'anno prossimo non sara' certo la ps 3 con i suoi 600 € e i suoi numeri risicati a costituire una minaccia per il botolo tantopiu' che ci saranno 200 € di differenza tra la premium e la ps3.
Quindi se taglio ci sara', la vedo o per la fine 2007 o per il 2008 quindi occorre avere pazienza.
In giappone poiche' la strapotere della sony e' molto grande, il taglio (e che taglio ) l'hanno gia' fatto, ma da noi ?
Non ce ne bisogno.

Mamma mia che strage alla lingua italiana... manca del tutto la padronanza di
c'è
n'è

e ricordo a tutti dell'esistenza del Wii

se decidono che è un concorrente troppo invasivo il taglio ci sarà, eccome
frasi del tipo "faranno tagli per il 2008" mi fanno un po' sbellicare dal ridere...
semplicemente perchè le console non è normale mantengano prezzi di 400€ per anni

io dico ci sarà un taglio e/o refresh di modelli già nel periodo 1 febbraio - 31 marzo

per questo natale aspettiamoci solo pack a iosa (che non son male, eh)