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https://www.forbes.com/sites/alanohn...op-in-decades/
Elon’s Edsel: Tesla Cybertruck Is The Auto Industry’s Biggest Flop In Decades
Elon Musk’s polygonal pickup is a polarizing sales flop that's missed the billionaire’s volume goal by a staggering 84%. And there’s no sign that things are improving.
The list of famous auto industry flops is long and storied, topped by stinkers like Ford’s Edsel and exploding Pinto and General Motors’s unsightly Pontiac Aztek crossover SUV. Even John Delorean’s sleek, stainless steel DMC-12, iconic from its role in the “Back To The Future” films, was a sales dud that drove the company to bankruptcy.

Elon Musk’s pet project, the dumpster-driving Tesla Cybertruck, now tops that list.