11-06-2010, 20:41
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#31
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Bannato
Iscritto dal: Feb 2010
Messaggi: 105
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Sempre da Daring Fireball di John Gruber:
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Really smart take from David Barnard:
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When you use Google search and other Google products, they collect a tremendous amount of information and use that information to customize and better serve the ads that are the core of their business. Many users don’t even realize this is happening, others are comfortable with it and have some level of trust for Google’s intent in using that data.
Well, Apple doesn’t trust the benevolence of Google, developers, and other third parties involved in the iOS platform. Apple wants to control the flow of user information.
The thing is, Apple is a hardware company, that’s where they have and will continue to make their money. Google, Facebook, and others trade in information. The more detailed and specific, the more valuable that information. For Apple, the better the overall experience of the device, the more valuable that device becomes. They can throttle ad targeting and the specificity of 3rd party analytics according to the taste of users. Trusting 3rd parties to do so would be incredibly foolish, and Apple seems to have just recently figured that out.
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Great piece by Eliot Van Buskirk:
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This leaves Google out in the cold, and seems to strike a big blow against competition in the mobile ad space. It also smacks of payback, because Google swooped in to buy AdMob when Apple was just about to purchase it.
But think about the alternative. If Apple allows Google to track user data within ads, Google can see how people interact with advertising elements within iOS apps. And it would be able to use that information to inform the process of building AdMob ads into its own Android platform.
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There’s a growing consensus here at WWDC that this is a big part of the reasoning behind Apple’s stiff-arm to Google. The terms don’t block Google from serving mobile ads in iOS, they just block Google from collecting analytics, and but so Google is effectively blocked from selling mobile ads on iOS because their whole ad system is all about analytics. They don’t do brand advertising.
There’s also no reason to put it in the future tense, that Google “would be able to use that information to inform the process of building AdMob ads into its own Android platform.” Does anyone believe that Google isn’t doing this already?
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O le chiamiamo dick moves oppure normale portare acqua al proprio mulino, dobbiamo chiamarle allo stesso modo per google e apple e accettare che entrambi prendano contromisure.
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