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Originariamente inviato da BonOVoxX81
Ma dai faccio fatica a crederci....
E che e'....MATRIX ???
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Leggi qui :
http://www.bit-tech.net/news/2005/08/10/swat4_adware/
di cui posto la parte piu' rilevante :
ome network-savvy gamers have uncovered the inner workings of third party advertising being inserted into the popular tactical FPS game, SWAT 4. Having followed the publisher's recommendation of updating to version 1.1 to resolve security issues and fix various bugs, the readme.txt contained a line listing the addition of "Massive Streaming Ad Support". The lads then noticed some unusual network traffic:
"After updating my version of SWAT4 to the latest patch from Vivendi, I soon discovered that the game was phoning home to grab posters to place in the enviroment of the game's levels. Not only did it do this for every level that was played, but it also informed the advertisers of how long each poster was viewed, and by which gamer. Expect to see this kind of advertising and brand placement becoming standard fare in the very near future."
Armed with packet-sniffing software and other tools, they were able to dissect the code and discover that the technology is far more invasive than mere product placement.
"The client contacted madserver to tell the advertisers how long the gamer spent with each advert in their view. This is mapped to the gamer id, so they know which player in the game saw the advert, and when, for how long, and from how far away (by virtue of the size attribute). Even the average viewing angle is passed back."