nekromantik
16-07-2007, 18:47
L'analista Michael Pachter (uno dei maggiori esperti a livello mondiale in campo ludico) sostiene che una volta esaurite le scorte della PS3 da 60GB, il nuovo modello sarà commercializzato in USA al di sotto dei 500 dollari. Non solo, nei primi mesi del 2008 ci sarà un secondo price-cut, che porterà la PS3 ad essere venduta al di sotto dei 400 dollari!
Industry analyst Michael Pachter expects the 80GB PlayStation 3 to drop in price to USD 499 once all stock of the 60GB model has sold out.
The 80GB model currently retails in North America for USD 599 with a copy of Evolution Studio's Motorstorm, but Pachter believes the newly introduced unit will drop in price for the standalone console.
"In our view, the Sony entry level price of USD 499 is here to stay," he said.
"We believe that there are presently 2 – 3 million 60GB PS3s produced and not yet sold, and expect the entire supply to be diverted to the US to honour the new lower price point.
"Once these units are sold through, we expect the company to lower the price of its 80GB model to USD 499 on a standalone basis."
Sony Europe boss David Reeves revealed last week the 60GB PS3 would be phased out in the US, leaving the 80GB SKU as the only option to consumers.
The analyst also predicted that Sony will again cut the price of the 80GB PS3 in early 2008.
"We expect the USD 499 price cut to be maintained until early next year, when the 80GB model will likely be cut again to USD 399," he said.
Reeves told GamesIndustry.biz last week that once current stocks of the USD 499 model have sold out in North America, the 80GB 599 SKU will be the only version of the console on the market.
"Once that product is gone from the retailer's shelves, then we're back to the USD 599 SKU only," said Hirai speaking to VG Multimedia.
"It's not like we have a two price strategy here in the US market. We found out very early on that consumers react mostly to having one SKU as opposed to two," he said.
http://www.gamesindustry.biz/content_page.php?aid=26751
http://www.eurogamer.net/article.php?article_id=79910
http://www.computerandvideogames.com/article.php?id=168194
http://www.next-gen.biz/index.php?option=com_content&task=view&id=6441&Itemid=2
Che aggiungere? Se queste speculazioni si riveleranno fondate, PS3 potrebbe sul serio cominciare a vendere a pieno regime a mio avviso.
Industry analyst Michael Pachter expects the 80GB PlayStation 3 to drop in price to USD 499 once all stock of the 60GB model has sold out.
The 80GB model currently retails in North America for USD 599 with a copy of Evolution Studio's Motorstorm, but Pachter believes the newly introduced unit will drop in price for the standalone console.
"In our view, the Sony entry level price of USD 499 is here to stay," he said.
"We believe that there are presently 2 – 3 million 60GB PS3s produced and not yet sold, and expect the entire supply to be diverted to the US to honour the new lower price point.
"Once these units are sold through, we expect the company to lower the price of its 80GB model to USD 499 on a standalone basis."
Sony Europe boss David Reeves revealed last week the 60GB PS3 would be phased out in the US, leaving the 80GB SKU as the only option to consumers.
The analyst also predicted that Sony will again cut the price of the 80GB PS3 in early 2008.
"We expect the USD 499 price cut to be maintained until early next year, when the 80GB model will likely be cut again to USD 399," he said.
Reeves told GamesIndustry.biz last week that once current stocks of the USD 499 model have sold out in North America, the 80GB 599 SKU will be the only version of the console on the market.
"Once that product is gone from the retailer's shelves, then we're back to the USD 599 SKU only," said Hirai speaking to VG Multimedia.
"It's not like we have a two price strategy here in the US market. We found out very early on that consumers react mostly to having one SKU as opposed to two," he said.
http://www.gamesindustry.biz/content_page.php?aid=26751
http://www.eurogamer.net/article.php?article_id=79910
http://www.computerandvideogames.com/article.php?id=168194
http://www.next-gen.biz/index.php?option=com_content&task=view&id=6441&Itemid=2
Che aggiungere? Se queste speculazioni si riveleranno fondate, PS3 potrebbe sul serio cominciare a vendere a pieno regime a mio avviso.