https://www.polygon.com/24108700/phi...usives-layoffs
This notion that Xbox can only be this one device that plugs into a television isn’t something we see in the Gen Z research. Because nothing else is like that for them. Some of them will have an iPhone, some will have an Android, but all the games and everything is the same. I can still get to TikTok on both of them, at least for now. All of their stuff is available wherever they want. So for Xbox, our brand pivot — as we attract and maintain relevance with a younger audience — is ‘Xbox is a place where I can find the great games I want to.
Brividi forti quando leggo gen z... non vendono e danno la colpa al mercato, non ai prodotti scadenti rilasciati negli ultimi anni. Comprassero direttamente Epic e TikTok, così avrebbero risolto il (loro) problema... ma se il target Xbox ora è la (brividi forti) gen z, mi sa che siamo ai saluti, purtroppo